Four Types of Marketing For Small Businesses

As a small business owner, you most likely spend quite a large amount of time trying to discern new ways to gain customers. Marketing can be a fun or stressful business. They key is to understand the types of marketing.

Instead of sending your marketing budget in many different directions, you can choose a specific type and be consistent with it. You will quickly see that your marketing budget pays off much more quickly.

Here, you will find information on four of the main types of marketing. This way, you will be able to choose the marketing actions that will work best for your business. You will then be able to point your marketing budget in the right direction.

1. Blanket marketing is a type that is often used by larger business. Blanket marketing means that you spend money advertising to everyone. Many people choose to do blanket marketing by advertising in magazines or newspapers. You will not really have control of who sees your advertising, but you will have the potential to reach many people.

The downside to blanket marketing is that it can be quite expensive, and you could be wasting money marketing to people who may never become your customers at all. Blanket marketing is best for those who have plenty of funds available and who feel that they will be able to gain many customers from the plan.

2. Targeted marketing is a method in which you choose a certain demographic and only market to them. This could mean that you advertise to everyone in a certain area. Alternatively, you could advertise to everyone in a certain age range.

The great thing about targeted marketing is that you will have a much better chance at getting customers since you will be advertising to the types of people who would most likely become customers. The downside is that it will take a little legwork to determine who your target is and then find the right way to advertise to them.

3. Social media marketing could be called the new kid in town since it is relatively a young concept. With this marketing, you use any one of the many popular social media sites to advertise your company. You can also use a daily blog to garner business.

The downside to this type of marketing is that you will be sending your information out to many people who may not be interested at all. With blogs, you will have to take the time to keep the blog up to date. Otherwise, people may stop reading it.

4. The last type of marketing is not marketing at all. There are not upsides to this. It may seem like a way to save money, but when your business fails, you will actually lose a great deal of money. It is extremely important to find marketing funds within your budget.

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Where Does Advertising Fit Into the Marketing Mix?

Many people get confused about the role of advertising in the marketing mix so here’s a simple view of where it fits in.

In the traditional marketing model, we talk about the 4 P’s

o Product

o Pricing

o Place

o Promotion

The last section – Promotion is what we mean when we say you are “doing your marketing”. It’s your communications or your actual marketing activities.

But first, let’s get clear about the PURPOSE of marketing and why you want to get good at it.

“The PURPOSE of marketing or it’s biggest task is to

persuade prospects to visit you online or offline so you

can present your offer. Done well they come waving their

credit card and ready to buy so there’s no need for hard sell.”

Whenever and wherever you get in front of your potential market is your marketing opportunity – you are communicating or getting your message across.

You could say this started as far back as Babylon when the Town Crier was the only delivery method! They went around town shouting out to people to go to the marketplace and you went to the marketplace with your goods to “present your offer”.

With the invention of print and other technologies you now have a smorgasbord of delivery methods or media to reach people such as

o Print – newspapers, magazines, catalogues, newsletters

o Phone, mail, fax

o Radio & TV,

o Internet – through websites, blogs, social networking sites, email, video & Audio podcasts

o Teleseminars & webinars

o Mobile media – Blackberrys and mobile or cell phones

o And lets not forget in person public speaking and networking

Now that range adds a level of complexity. But choice is good and you don’t have to use all of these but they are available to you.

In any event you’ll either be speaking or writing. Simply narrow down what makes sense for you and your business and use your strengths to work out a plan.

JUST remember the marketing principles remain the same no matter the medium – so the PURPOSE of your marketing is still the same. To persuade prospects to visit you online or offline so you can present your offer.

So where does advertising fit into this?

Advertising is simply a subset of your marketing activities it’s the SALES function when you make the sales pitch or “present your offer”. This could be verbal or written in all the same media you use for your marketing communications. What adds to the confusion is sometimes big companies use image based ads for awareness so the “sales pitch” isn’t obvious.

But the primary purpose of advertising is to SELL.

So you create ads in one form or another and get them in front of your audience.

Small businesses can’t afford to waste money on image advertising that is designed for the masses to promote a well known brand. It simply isn’t designed to sell, NOW.

What I do and recommend is Direct Marketing which is based on one-on-one relationships and uses proven direct response advertising techniques instead of mass advertising.

The purpose of a direct response advertisement is to get a response, NOW! Which means these ads actually ask the prospect to DO something.

Whether you’re building a list, selling a product or service, an appointment or even something you are giving away – you still need to “sell” it to your prospect. And ask them to take the action you want them to take to move them through the sales process.

In a nutshell, advertising is a subset of marketing and direct response marketing and advertising is the champion for small business.

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Starting a Carpet Cleaning Business – Marketing and Advertising

Starting a carpet cleaning business can seem simple to many individuals, but as with any business venture for the entrepreneur marketing and advertising can be a make or break. Here are a few helpful tips for marketing and advertising your new carpet cleaning business.

Marketing and advertising is one of the most critical parts of a successful carpet cleaning business. To begin with advertising and marketing can be done through some of the old stand-bys such as a classified ads paper. The classified ads paper is the popular little magazine that many grab on their way out of any large grocery store to the small mom and pops convenience stores. A simple ad placement here can cost as little as $7 to $14 dollars a week and be a solid start to getting noticed by all those individuals looking for products and services on a budget.

The Yellow Book of course is an old friend for many entrepreneurs out there. The cost will usually be more than the cost of the classified ads, but this medium has been around and still used, although not as often today, but it is still a good way to be found quickly. Having a large ad as you will see later in this article, will actually not be as effective as most would like, but simply having your name in the Yellow Book should be a must on your list of places for marketing.

The newspaper has always been the place to be for many, many decades. Today however, those who used to fight for the T.V. guide space no longer find this as appealing as it once was due to technology and the power of cable. Today it might be better to be towards the opinion pages, sports pages and even in the local community section of the paper itself. Although all these mediums are great stand-bys, there has never been anything as cost effective and powerful as what comes next.

The Internet, when it comes to marketing and advertising for the carpet cleaning business this medium has been passed up for the most part. Some looking to the Internet believe that it is an expensive and confusing land of the lost, but this is not so. This medium for marketing and advertising is the most powerful and cost effective of any medium ever invented. There is no need for spending thousands for serious and deeply involved websites for the carpet cleaner this can be done with a simple blog hosted for less than $10 dollar a month. Learning how to use this medium only comes with a small investment and tax-write-off for a simple education in Internet marketing. The yellow book, newspaper and classified ads are giving way to Dex online, Craiglist and a simple blog with solid marketing pointing the way.

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3 Surprising Ways Artificial Intelligence Can Push Marketing and Advertising to the Next Level

Artificial intelligence is going to change everything we do in advertising and marketing, but not in the way we think. The truth is that if used correctly, RPA software and intelligent machine learning can give companies and agencies the power to provide extraordinary experiences for customers. The kind of campaigns that move the customer on an emotional level.

After all, that is the key to a loyal customer base. The people who come back again and again because they know on a gut level that a business understands them. Steve Jobs saw this after a calligraphy class inspired his design for the iconic mac fonts. Creativity and intelligent automation seem like the furthest concepts from one another, but in fact, they are intrinsically connected.

We are currently drowning in a sea of data. This data contains valuable information about consumer preferences, their likes, and dislikes. The key to creating something that consumers truly want. Even giants, such as holding companies dedicate a massive amount of resources to crunching the numbers.

Combining AI with creativity can open up a whole new field of marketing and advertising. There are three ways this can take shape, and they are all interconnected.

Targeted Experiences – when you add AI to the marketing mix, it opens up a whole new category in the funnel. This means curated experiences for every different type of customer in the market. Capturing Millenials and Baby Boomers with the same campaign, using powerful messaging that appeal to each group. This isn’t the stuff of tomorrow. Many agencies are already deploying AI technologies to their advantage and producing creative that works across the board. According to Entrepreneur, AI will help companies target customers more accurately and place budget dollars where they belong.

Tighter Budgets – speaking of dollars, the analytical power of AI software will help solve one of the most age-old problems in advertising. Funding campaigns that deliver on ROI and help companies take calculated risks that pay off. Marketing and creative wants the budgets to be higher, and businesses want to cut costs. There is no “right” or “wrong” party here. A large part of advertising is trial and error, but that means wasted money. However, when businesses and agencies use intelligent machine learning software to analyze customer data, a lot of the guesswork goes out the window. This creates a positive feedback loop, where money can flow to the projects that need it and build richer marketing experiences.

A Marriage of Creative and Data – any marketing manager worth their salt knows that the best creative is made possible by data and analytics. Machine learning algorithms are making this symbiotic loop stronger. They perform elaborate functions without slowing down the customer experience. This allows creative teams to get fast feedback, giving businesses time to change their approach and become agile. Instead of waiting for analysis to determine if a campaign is resonating, with MLA’s, companies can get results almost in real time.

Don Draper would have killed for the kind of value AI can add to creative. It’s a chance to leave the guesswork behind and make more impactful campaigns. Like it or not, advertising and marketing are just one of the many fields AI is going to change.

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Marketing and Advertising – Similarities and Differences

Small business owners tend to confuse marketing and advertising as the same thing. Advertising is a very important component of marketing but not the same. Marketing is the process of creating customer interest in products and services. Marketing generates the strategy that underlies sales techniques, business communication and business development. Marketing is the whole package and advertising is a component.

Advertising is an important element of the marketing strategy and probably the most expensive. Advertising is about sending messages about a company, its products and services. Advertising also includes putting together a series of methods to target viewers and interest them in becoming customers. Advertising includes placing ads, deciding what media to use, the frequency and the time the ad will run. Different types of media are used to distribute the ads. TV, direct mail, newspaper, Internet, emails, radio, magazines, text messages, flyers, billboards, etc. are among the different media used to distribute ads. Different media for different businesses, not all media is for everyone.

Advertising is simply a part of the marketing mix. The other parts include product research, product design, media planning, public relations, product pricing, customer satisfaction, customer support, and the list goes on and on. All these elements work independently but they all work towards achieving the goals and objectives set by the company, sell products or services and build market reputation. Advertising alone will not produce results and copying what others are doing will certainly fail. What works for some does not necessarily mean that it will work for others.

Advertising is not effective if proper research was not followed. Research is the understanding of needs and expectations of the clients. Designing of the product comes next and can be time consuming. Followed by advertising and sales. Marketing puts everything together as it creates strategies to succeed.

Advertising can become very expensive and worthless if not done properly and if important steps are not followed. Branding is important, but a logo does not guarantee sales, a logo represents the values and the reputation of a company and it takes time to build and to be recognized. Small business owners have to first invest time and money in knowing their clients, finding out their expectations and educating them. After getting to know their clients and building aggressively a database then they should engage in advertising and promoting their products and services. A complete marketing campaign will in this way be successful and generate sales.

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The Critical Importance of Recreation For Senior Citizens

As our population ages, there is increasing emphasis on teaching and learning lifelong recreational skills. Research has shown that recreation is an important part of an individual’s social behavior. Recreation plays a critical role in the lives of older adults by contributing to an improved quality of life. People who participate in recreational activities as senior citizens report significantly more life satisfaction than those who do not.

Physical recreation is especially important. Engaging in physical activity reduces almost every risk of disease, including heart disease, high blood pressure, colon cancer and diabetes. Participation in recreational activities improves mental health, as well. Again, research shows that older individuals who participate in recreational activities have better coping behaviors in response to stressful life events and daily frustrations. They learn that social support is important, and available, through these activities.

Unfortunately, we have come to view our older years as a time of diminishing activity and social interaction. As a result of these expectations, aging folks often assume they are incapable of recreational activity or that it will not be available to them. They often cite scarce financial resources, lack of transportation or declining health as reasons for avoiding these important activities. Although there is some validity to these concerns, we often overlook the increasing resources that are being dedicated to wellness among senior citizens. Some of these resources are:

  • Travel programs. Fees are usually required, but deep discounts for seniors are often available.
  • Volunteering. Seniors bring valuable experience, wisdom and compassion to others
  • Elderhostel. A world-wide travel program bringing affordable adventure and learning to seniors
  • Theme parks. Senior days! Special entry fees!
  • Entertainment and arts. Museum and theatre tours often provide discounts and transportation to seniors
  • Local parks and recreation programs. Great outdoor activities
  • Community Gardening. Check with your local parks and recreation office
  • Senior citizen centers. Free or reduced price meals and more!
  • Book clubs. Reading and socialization are a potent therapeutic combination for the brain

It is important for senior citizens and those who care for them to seek out recreational activities even at this time when they may be reluctant to do so. Research indicates that seniors who participate in these kinds of activities tend to remain active once they begin.

Western cultures sometimes view their aging populations as economic and social liabilities. In fact, when they are nurtured, they become assets. Recreational activities can provide help and motivation that seniors require to enable them to contribute their valuable time and wisdom in return for that nurturance.

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Royal Caribbean Vs Regent: Choosing a Contemporary or Luxury Cruise

Since the cruise market emerged in the 1970s, options for a vacation have grown. Do you stick with a standard, or “contemporary,” cruise? Or, do you take advantage of all-inclusive package deals offered by luxury liners? Or, as river cruises are now a popular option, do you prefer the slower trip that spends more time in each port?

Essentially, the choice all comes down to the traveler – the type of trip and features he or she wants. Nevertheless, contemporary and luxury liners both have advantages.

Contemporary Cruises

While not the first liner, Royal Caribbean embodies the contemporary cruise. This particular brand consists of more than 20 ships, including two of the largest in the world, and also encompasses Celebrity Cruises as its upscale traveling experience.

Royal Caribbean’s larger ships mirror the amount of activities contemporary cruises offer. Baseline activities and entertainment covers spas for relaxation, gyms and other recreation facilities, evening shows, nightclubs, and multiple onboard restaurants. The sheer possibilities resulting from such combinations have created the “freestyle cruising” experience, one that, beyond the standard features of a ticket price and itinerary, a traveler can create alone.

Larger ships, as well, have resulted in expanding activities on board. Beyond the basics, a contemporary cruise may include nightclubs for all ages, restaurants for a larger range of taste buds, rock climbing walls and other high-level recreation options, and multiple slides and water activities.

The variable, freestyle, or a la carte cruise experience is often within the budget of many travelers and extends past activities. Such a cruise, be it in a Royal Caribbean or other contemporary ship, involves rotational or open dining, rather than the fixed schedule of years past.

Additionally, contemporary cruises are said to have more family-friendly features on board, be it activities and dining specifically for children or even child care run by experienced professionals.

Luxury Cruises

If Royal Caribbean liners represent the contemporary cruising experience, Regent Seven Seas Cruise is the apex of the luxury market. Considered one of the top-rated cruise lines, Regent consists of a small fleet – just three ships – with each vessel holding 700 or fewer passengers. The experience onboard, however, is considered more spacious and lavish, with personal service and gourmet food a top priority.

Part of luxury travels is the educational experience. Aside from excursions in each port, as well as trips going to less-traveled destinations, luxury cruises often include lectures and demonstrations, as well as other enrichment opportunities.

An aspect of Regent and other luxury cruises is all-inclusive deals. Tickets, while priced higher, cover the cost of not only food, a stateroom, access to pools and gyms, and entertainment, but also complimentary beverages, tours at ports, airfare, and hotel stays.

Travelers should keep in mind that luxury cruises are typically geared toward adults. Although activities may be on board for children, the full experience is designed with the adult traveler in mind.

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Thailand Tour Packages

Thailand lies in the heart of Southeast Asia and surrounded to the north by Burma and Laos, to the east by Laos and Cambodia, to the south by the Gulf of Thailand and Malaysia, and to the west by the Andaman Sea and the southern extremity of Burma. Thailand is a kingdom, a constitutional monarchy with King Bhumibol Adulyadej, the ninth king of the House of Chakri, who has reigned since 1946, making him the world’s longest-serving current head of state and the longest-reigning monarch in Thai history. Nowadays Thailand is experiencing fast economic growth because of Thailand tourism and famous tourist destinations such as Pattaya, Bangkok, and Phuket.

Thailand Tours are known for Thailand’s breathtaking natural beauty, inspiring temples, and the most excellent beaches of the world. Thailand is one of the finest, most reasonably priced tourist destinations for a seaside vacation. The beaches and islands of Thailand offer an amalgamation of excitement, exotic locales, recreation, entertainment and leisure that one wish to have during their Thailand tour packages. Thailand provides something for every kind of traveler on his /her vacation to Thailand, from Stupa-studded Mountains of Mae Hong Son to the limestone islands of the Andaman Sea, from dance clubs of Bangkok to the serene villages. Select some of Thailand’s most exotic tourist destinations and experience those with our service on Thailand tour packages which are perfect and suitable for every pocket.

Thailand is frequently referred to as a golden land, not because of the availability of any precious metal buried underground but because the country gives off certain lustre, be it the fertile rice fields of the central plains, white sandy beaches or the warm hospitality of its public.

Ranked amongst the world’s most fashionable vacation destinations, Thailand is a wonderful travel destination one should not miss. Whatever the age, infants to juniors, teens to adults, parents to seniors, the spectacular Thailand tour packages will leave everybody with a mind full of happy memories. In Thailand almost everything is available to make a Thailand tour package to please all tastes and lifestyles.

The cool season time in Thailand starts from November until the end of February. With its low humidity, comparatively low temperatures and clear skies, the cool season is the best time to go for a Thailand tour package, though regular days of high 20s and low 30s might make you wondering just who came up with the term ‘cool’. It is also the peak tourist season time in Thailand, so expect lots of new friends at the more fashionable tourist places like the islands and major towns.

While Thailand’s pleasant year round climate, impressive scenery and remarkable architecture are deservedly famous, its welcoming people and rich culture are equally fascinating. You will definitely get a priceless and educational insight into the wideness of Asian life as it produces the senses with a tremendous wealth of traditional customs, cuisine, music, dance and art. Far from a hassle, you will experience sight and sensations that most seasoned travelers only dream about touching. Drive off on a verdant tropical fairway at the various internationally designed golf courses, or be peacefully pampered within the ambient setting of a sumptuous spa. Submerge to the deep as you snorkel over colorful coral reefs swarming with vibrant sea life.

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Things To Look For And Consider When Buying A New Pool Table

There are various sizes, styles, and types of pool tables for sale which makes finding the ideal table for your needs easy. Someone looking for a pool table for a home bar or a games room will likely have a different set of priorities to those of someone looking to equip an entertainment venue such as a bar or a social club.

Indoor or Outdoor

While indoor pool tables are by far the most common – and the only feasible choice for enthusiasts or players of a higher standard of play – outdoor pool tables are readily available and provide a cost-effective and durable entertainment solution for business owners.

Outdoor tables are fitted with a waterproof felt and a body construction that is designed to deal with varying weather conditions (rain in particular). This waterproof table surface typically delivers a game speed faster than that of an indoor table which may not suit everyone.

Establishments such as bars or youth clubs with an external area are a great place for an outdoor table, with the robust build and material quality making them ideal for situations where players may not take as much care when using the table as is often the case in a bar.

Indoor tables use a table felt that delivers a higher standard of game play. In the home it is often as much a decorative addition to a room as it is a source of entertainment, while in a pub on an evening you will rarely find a pool table without a crowd of people around either playing or watching.

Game Style

The 2 most commonly played styles are 8-ball (spots and stripes, yellows and reds) and 9-ball. While either game can be played on any pool table size, official competition sized 9-ball pool tables are much larger (7ft, 8ft and 9ft) than those used for 8-ball (5ft, 6ft and 7ft), with the balls themselves also being larger and heavier.

If you are looking to play both 9-ball and 8-ball (or other variants such as 7-ball pool) then you will need to ensure that the balls provided with the table are the spots and stripes style (which are also numbered) instead of the red and yellow which is more prevalent in the UK and other parts of Europe.

Other Features

Ball pockets will either retain the balls (requiring each pocket to be manually emptied after a game) or funnel them internally through to a central ball collection area (automatic ball return). Tables that feature an automatic ball return will usually return the cue ball to a different section of the table to the rest of the balls.

Included accessories should include at the least the pool balls and triangle, but will usually also consist of 2 playing cues and chalk. Before ordering any table it is worth double checking exactly what accessories are included in addition to the style of balls as previously mentioned.

If your home or business isn’t blessed with enough space to accommodate a pool table full-time then a folding pool table could be the solution. The folding mechanism involves rotating the playing surface into a vertical position, with the hinged legs at one end folding down, and those at the other end incorporating wheels to enable the table to be easily moved around while in this position.

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Benefits of Consoles to the Society

The advancement of console devices has seen a wide application of the gadgets in various areas. Although initial design of consoles was meant to only entertain people who like video games, this aspect of the console devices is slowly fading away. These devices are today used not only as game playing gadgets but also communication tools. The following are the benefits of consoles to the society;

Entertainment and recreation

Recreation of the body and mind is something, which people are always seeking. With the busy lifestyle people are leading, their body and mind is fatigued and need to be rejuvenated often. Recreating the body and mind offers new energy reserves and provides wellness of the mind. Consoles have the ability to entertain people from the young to the old. Modern consoles are internet enabled and this means that users can stream music online. The users can listen to their favorite music and TV shows among other programs on the internet.

Educational benefit

When game-based learning approaches are properly connected to children’s interest, knowledge and skills, they can help children acquire new skills and knowledge easily. Consoles can be used as tools of harnessing children’s current culture. Gaming is an important part of pupil culture and it needs to be recognized by educational systems and harnessed for the benefit of engaging pupils in their learning experience.

Motion images and pictures help stimulate the learning experience of child unlike text books. With the console games, they can help engage and motivate children. The games can also be used in schools to prepare children for future life. Game design is a major employer in the job market and preparing pupils and students for the game-based careers is a good way to nurture their talents.

The role of consoles in children with autism

Autism is a disorder of neural development and it is mainly characterized by impaired social interaction, and communication. A child suffering from autism also shows restricted and repetitive behavior. Some console games have been designed specially to aid children with autism improve their speech and social interaction.

Communication

Modern consoles are ideal communication tools. They have features such as Skype and Wi-Fi internet connectivity. This means that people can make calls, send emails as well as text messages to their friendly, business associates as well as work colleagues. Moreover, the consoles can be used for business applications such as online shopping and internet marketing.

In essence, the use of consoles has diversified and today they are more than just game playing tools. They help young people learn. They help children with autism in developing their neural abilities such as speech and social interaction. However, one aspect that poses a challenge to users is the amount of inbuilt memory space. The consoles have a less memory capacity meaning that not much information can be stored. The use of r4 card helps in storing important data and information of the users such as music files, emails content, games, TV program episodes, and movies.

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